PETER YODER
I accelerate companies' product strategy & AI operations
Fifteen years building and scaling companies: co-founded a digital agency, grew it through acquisition, ran the division as GM inside a 500-person firm, then led product and operations at an IoT company through Series B.
Companies I've Worked With
Logos are trademarks of their respective owners. Their inclusion reflects prior project work and does not imply endorsement, sponsorship, or affiliation.
Expertise
AI Operations & Architecture
- Context Architecture
- Multi-Agent Orchestration
- AI Evaluation Frameworks
- Specification Design
- Trust & Security Design
- Token Economics
Operations & Scaling
- Process Design
- Systems Automation
- Team Scaling
- P&L Management
- Post-Acquisition Integration
- Change Management
Product & Strategy
- Product Strategy
- Continuous Discovery
- Business Strategy
- Revenue Operations
- Partner Ecosystem Design
- Go-to-Market
Experience
SiteHQ
- Built the shared operating structure that multiple ventures now run on, each with its own board, P&L, and investors
- Designed AI operating systems handling design operations, business intelligence, and workflow orchestration
SmartAC.com, Inc.
- Helped grow MRR 17.5x over 3 years with <1.5% churn across IoT platform
- Supported deployments of 212 B2B2C partnerships including enterprise accounts with 2.5M+ end users annually
- Led product organization (PMs, Engineers, Designers, QA, Customer Success) delivering web, mobile, and AI solutions
EX Squared (Builder Homesite Inc.)
- Ran division post-acquisition inside 500+ person global digital solutions firm across four countries
- Managed post-acquisition integration while delivering for Fortune 500 clients
- Contributed to Builder Homesite products including NewHomeSource and HomLuv
Rocksauce Studios
- Built & scaled digital innovation agency from founding team to acquisition by EX Squared
- P&L owner across sales, marketing, engineering, and design
- Delivered 300+ products for Fortune 500s (Disney, Bank of America, Schlumberger, Kimberly-Clark)
- Led digital transformation for Bechtel's 9,000-person jobsite platform
- Launched Dosh, which reached #1 in the App Store with millions of users
Case Studies
AI Operating System
The Multi-Agent AI System Six Companies Now Run On
SmartAC.com
Scaling a B2B2C IoT Platform Through Partner Enablement
Dosh
From Concept to #1 App: Building a Two-Sided Cashback Marketplace
Playbooks
Guiding Principles
Four principles that form the foundation of effective product management
Key Operating Values
How we actually work: Design Thinking, validation, and team expectations
Project Phases
Understanding what each project phase requires and what 'done' looks like
Voice of the Customer
Building systems for representative feedback and sustainable recruiting
Let's Connect
Interested in discussing product strategy, leadership, or potential opportunities? I'd love to hear from you.